Handbook of media economics. Volume 1A / edited by Simon P. Anderson, Commonwealth Professor of Economics, University of Virginia, Charlottesville, VA, USA, Joel Waldfogel, Frederick R. Kappel Chair in Applied Economics, Carlson School of Management, University of Minnesota, Minneapolis, MN, USA, David Strömberg, IIES, Stockholm University, Stockholm, Sweden.

Format:

Book

Author/Creator:

Anderson, Simon, author.

Contributor:

Anderson, Simon P., editor.

Waldfogel, Joel, editor.

Strömberg, David, editor.

Series:

Handbooks in economics.

Handbooks in economics

Language:

English

Subjects (All):

Mass media--Economic aspects.

Mass media.

Physical Description:

1 online resource (563 p.)

Edition:

1st edition

Place of Publication:

Amsterdam : Elsevier, [2016]

Language Note:

English

System Details:

text file

Summary:

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Contents:

Front Cover; Handbook of Media Economics; Copyright; Introduction to the Series; Contents; Introduction; Contributors; Acknowledgment; Dedication; Part I: Media Market Structure and Performance; Chapter 1: Preference Externalities in Media Markets; 1.1. Introduction; 1.2. Fixed Costs and Heterogeneous Preferences; 1.2.1. Fixed Costs; 1.2.2. Preference Heterogeneity; 1.2.3. Willingness to Consume Second-Choice Products; 1.2.4. Advertiser Finance; 1.2.5. Change in Costs over Time; 1.3. Theory; 1.3.1. Classic Models

1.3.1.1. Preference Externalities with Spectrum Constraints: Steiner and Beebe Models1.3.1.2. The Tyranny of the Yuppies; 1.3.1.3. Lowest Common Denominator; 1.3.2. Spatial Models; 1.3.2.1. Negative Preference Externalities Under Monopoly; 1.3.2.2. Preference Externalities Under Duopoly; 1.3.3. Market Size and Equilibrium Media Diversity; 1.3.4. Optimum Media Diversity; 1.3.5. Cross-Group Externalities; 1.3.6. Variety; 1.3.7. Multiple Stations; 1.4. Empirical Results: Facts Relevant to Predictions from Theory; 1.4.1. The Own-Group Preference Externality; 1.4.1.1. Market Size and Entry

1.4.1.2. Market Size and Variety1.4.1.3. Market Size and Quality; 1.4.1.4. Market Size and Consumption; 1.4.2. Preference Externalities with Multiple Consumer Types; 1.4.2.1. Preference Externalities in Markets with Few Products; 1.4.2.2. Preference Externalities with Heterogeneous Consumers in Markets with Many Products; 1.4.3. Efficient Entry and Preference Externalities; 1.5. Technological Change, Fixed Costs, and Preference Externalities; Acknowledgments; References; Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets; 2.1. Introduction; 2.2. Cast of Characters

2.2.1. Consumers2.2.2. Advertisers; 2.2.3. Media Platforms; 2.2.4. Other Players; 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.3.1. The Ad Revenue/Subscription Revenue Balance; 2.3.2. Representative Consumer Models; 2.3.3. Competitive Bottlenecks; 2.3.4. See-Saw Effects in Media Markets; 2.3.5. Heterogeneous Ad-Nuisance Costs, Price Discrimination, and TiVo; 2.3.6. Market Failures in Advertising Finance; 2.3.7. Alternative Equilibrium Concepts: Price Versus Quantity; 2.3.8. Consumer Information; 2.3.9. Nonlinear Tariffs and Insulated Equilibrium

2.4. Multi-Homing Viewers/Readers2.4.1. MHCs and Incremental Pricing of Ads; 2.4.1.1. Endogenous Viewer Choices; 2.4.2. MHC Demand with Observed Ad Levels; 2.4.3. MHCs and Heterogeneous Advertisers; 2.4.4. Information Congestion and MHCs; 2.4.5. Take-Aways and Ways Forward; 2.5. Equilibrium Genre Choices; 2.5.1. Free-Entry Analysis; 2.6. Further Directions; Acknowledgments; References; chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Model ...; 3.1. Introduction; 3.2. Audience Demand; 3.2.1. Introduction

3.2.2. Classic Discrete Choice with Observed and Unobserved Product Characteristics

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780444627247

0444627243

OCLC:

932322940