Joomla! 3 SEO and Performance / by Simon Kloostra.

Format:

Book

Author/Creator:

Kloostra, Simon., Author.

Series:

Expert's voice in Web development.

Expert's Voice in Web Development

Language:

English

Subjects (All):

Computer programming.

Software engineering.

Web Development.

Software Engineering/Programming and Operating Systems.

Joomla! (Computer file).

Local Subjects:

Web Development.

Software Engineering/Programming and Operating Systems.

Physical Description:

1 online resource (178 p.)

Edition:

1st ed. 2015.

Other Title:

Joomla! three search engine optimization and performance

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2015.

Language Note:

English

System Details:

text file

Summary:

Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success. Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements! Joomla 3 SEO & Performance: • Walks you through the Joomla SEO options, both basic and advanced • Teaches you to breathe SEO while building your websites • Teaches you how to make your websites screaming fast.

Contents:

Contents at a Glance; Introduction; Chapter 1: How Search Engines Work; The Scanning Process; Google Updates: Panda, Penguin, and Hummingbird ; Unique and Quality Content; Keywords vs. Themes/Topics; SERPs, Title, Metadata; Title; Meta Description; Keyword Analysis; Long-Tail Keywords and Local SEO; Tools for Keyword Research; Google AdWords Keyword Planner; WebCEO Keyword Research Tool; Use Your Keywords; Google SEO Starter Guide; Chapter 2: Preparing Your Joomla Environment; Hosting; Domain/URL; Joomla Version; Start on a Test Environment; Template

Custom or Template Provider? Clean and Valid Code; HTML5; Order of Code; Responsive Design; Chapter 3: Joomla Global Configuration; Global Configuration: Site Name; Global Configuration: SEO Settings; Search Engine Friendly URLs; Use URL Rewriting; Adds Suffix to URL; Unicode Aliases; Include Site Name in Page Titles; Global Configuration: Metadata Settings; Site Meta Description; Site Meta Keywords; Robots; Joomla Search; Chapter 4: Metadata; Metadata Setup per Article or per Menu Item; Metadata for Every Separate Page; Meta Description; Metadata: Article

Metadata: Menu Item Page Title; Managing Metadata; Robots; Chapter 5: URL Structure; URLs in Joomla; Based on Alias; Example 1: Menu Item URL with Keyword; Example 2: Shorter URL; Category Structure; Menu Structure; Breadcrumb Module; URL Hierarchy; Numbers in the URL; Chapter 6: Header Tags; Default Headings in Joomla; Example 1: Articles Shown in Blog/List/Featured Articles; Example 2: Menu Items Directly Linked to Articles; Template Overrides; Header Tags Extension; Chapter 7: Optimize Internal Links and Anchor Text; Chapter 8: Optimize Images

Chapter 9: Microdata or Rich Snippets Microdata in Joomla 3; Microdata in Joomla 2.5; Microdata Extensions; Further Microdata Implementation; Chapter 10: Duplicate Content; Duplicate Content in Joomla; Canonical URLs; 301 Redirects Using .htaccess Tuning; Robots.txt; Extensions; Webmaster Tools; Chapter 11: 404 Errors and Pages; Causes of 404 Errors; Preventing 404 Errors; Joomla's Redirect Manager ; Extensions ; 301 Redirects with .htaccess ; Offering a Custom 404 Page; Advanced 404 Page: Link to a Menu ; More Advanced: Correct HTTP Header

Monitor Crawl Errors in Google Webmaster Tools Chapter 12: robots.txt; Old robots.txt files-Check Them!; Do Not Block Resources; Chapter 13: Sitemap; Sitemap for Visitors ; Sitemap for Search Engines ; Image Sitemap; Chapter 14: Simple SEO Extensions; OSMeta ; Easy Front-End SEO; Non-SEF to SEF ; Canonical ; OSMap (Previously XMap); JSitemap ; Other SEO Extensions; Chapter 15: SH404SEF; Plan Ahead!; Preparations; Installation and Configuration; URL manager; Purge URLs; Set Up the Home Page; Aliases Manager; shURL Manager; 404 requests manager; Titles and Meta Manager

Analytics Manager

Notes:

Includes index.

ISBN:

9781484211243

1484211243

OCLC:

910936483