Current state of big data use in retail supply chains / written by Mark Barratt [and three others].

Format:

Book

Author/Creator:

Barratt, Mark, author.

Contributor:

Peltz, Eric, editor.

Language:

English

Subjects (All):

Big data.

Retail trade.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

1st edition

Place of Publication:

[Lombard, IL] : Council of Supply Chain Management Professionals, [2014]

System Details:

text file

Summary:

Innovation, consisting of invention, adoption, and deployment of new technology and associated process improvements, is a key source of competitive advantages. Big Data is an innovation that has been gaining prominence in retailing and other industries. In fact, managers working in retail supply chain member firms (that is, retailers, manufacturers, distributors, wholesalers, logistics providers, and other service providers) have increasingly been trying to understand what Big Data entails, what it may be used for, and how to make it an integral part of their businesses. This report covers Big Data use, with focus on applications for retail supply chains. The authors’ findings suggest that Big Data use in retail supply chains is still generally elusive. Although most managers have reported initial, and in some cases some significant efforts in analyzing large sets of data for decision making, various challenges confine these data to a range of use spanning traditional, transactional data.

Notes:

Description based on online resource; title from title page (Safari, viewed May 20, 2015).

Place of publication taken from publisher's website.

Includes bibliographical references.

OCLC:

910169236