1 option
Managing customers as investments : the strategic value of customers in the long run
- Format:
- Book
- Author/Creator:
- Gupta, Sunil, Author.
- Language:
- English
- Subjects (All):
- Relationship marketing--Management.
- Relationship marketing.
- Customer relations.
- Marketing.
- Physical Description:
- 1 online resource (xvii, 205 p. ) ill. ;
- Edition:
- 1st edition
- Place of Publication:
- [Place of publication not identified] Wharton School Pub 2005
- Language Note:
- English
- System Details:
- text file
- Summary:
- What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (p. 187-198) and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786610755523
- 9781280755521
- 1280755520
- 9780131951921
- 0131951920
- OCLC:
- 1027206256
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.