The Ernst & Young business plan guide / Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt.

Format:

Book

Author/Creator:

Ford, Brian R., author.

Bornstein, Jay, author.

Pruitt, Patrick T., author.

Language:

English

Subjects (All):

New business enterprises--Planning.

New business enterprises.

Business planning.

Physical Description:

1 online resource (260 p.)

Edition:

3rd ed.

Other Title:

Ernst and Young business plan guide

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons Inc., 2007.

Language Note:

English

System Details:

text file

Summary:

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustr

Contents:

Title Page; Copyright Page; Acknowledgments; Preface; Dedication; ABOUT THE AUTHORS; ABOUT ERNST & YOUNG'S STRATEGIC GROWTH MARKETS PRACTICE; THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR PROGRAM; Who Is Eligible?; PART I - The Purpose of a Business Plan; CHAPTER ONE - The Business Plan; PLANNING NEEDS TO BE DYNAMIC; LOOKING FORWARD-THE BUSINESS PLAN AS A PLANNING DOCUMENT; SUCCEEDING BY SUCCEEDING, SUCCEEDING BY NOT FAILING; LOOKING BACKWARD-THE BUSINESS PLAN AS A YARDSTICK; RAISING CASH-THE BUSINESS PLAN AS A FINANCING TOOL; THE BUSINESS PLAN-A MORE GENERALIZED TOOL; USING PROFESSIONALS

THE ROLE OF THE PLAN IN RAISING MONEYCHAPTER TWO - Who Reads the Business Plan?; TERMS OF DEBT; INVESTORS; CHAPTER THREE - Legal Forms of a Business; MAJOR VARIABLES; A FEW WORDS ABOUT BUYING A COMPANY; CHAPTER FOUR - Due Diligence; RISK INVENTORY; TRANSACTION RISK; THE TRANSACTION SCORECARD; PART II - An In-Depth Look at a Business Plan; CHAPTER FIVE - Contents; I. GOOD FOODS, INCORPORATED BUSINESS PLAN; CHAPTER SIX - Executive Summary; COMMENT: EXECUTIVE SUMMARY; CHAPTER SEVEN - General Company Description; COMMENT: GENERAL COMPANY DESCRIPTION; CHAPTER EIGHT - Products and Services

COMMENT: PRODUCTS AND SERVICESCHAPTER NINE - Marketing Plan; MARKET DEFINITION AND OPPORTUNITY; COMPETITION AND OTHER INFLUENCES; COMMENT: COMPETITION AND OTHER INFLUENCES; MARKETING STRATEGY; MARKET RESEARCH; SALES FORECASTS; SUPPORT MATERIAL; CHAPTER TEN - Operational Plan; PRODUCT DEVELOPMENT; MANUFACTURING; SERVICE AND SUPPORT; OTHER INFLUENCES; PROTECTIONS; CHAPTER ELEVEN - Management and Organization; MANAGEMENT TEAM/PRINCIPALS; ORGANIZATIONAL CHART; POLICY AND STRATEGY; CHAPTER TWELVE - Major Milestones; CHAPTER THIRTEEN - Structure and Capitalization; STRUCTURING THE DEAL

CAPITAL REQUIREMENTSSOURCES OF CAPITAL; CHAPTER FOURTEEN - Financial Plan; NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS; INCOME STATEMENTS; SUMMARY OF HISTORICAL FINANCIAL DATA AND ESTIMATED BALANCE SHEET; CASH FLOW STATEMENT; BALANCE SHEET AND FINANCIAL RATIOS AND STATISTICS; BREAK-EVEN ANALYSIS; PRODUCT- AND SERVICE-SPECIFIC FINANCIAL SUMMARIES; CHAPTER FIFTEEN - Confidentiality Agreements; CHAPTER SIXTEEN - Further Considerations; PEOPLE; MONEY; CASHING OUT; WOMEN AND MINORITIES; PART III - Other Resources for Entrepreneurs; CHAPTER SEVENTEEN - Resources for Entrepreneurs

CHAPTER EIGHTEEN - ConclusionIndex

Notes:

Includes index.

Description based on print version record.

ISBN:

9781118039168

1118039165

OCLC:

811499898