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Google Analytics 2.0 / Jerri Ledford and Mary E. Tyler.
- Format:
- Book
- Author/Creator:
- Ledford, Jerri L.
- Language:
- English
- Subjects (All):
- Google Analytics.
- Internet searching--Statistical services.
- Internet searching.
- Web usage mining--Computer programs.
- Web usage mining.
- Internet users--Statistics--Data processing.
- Internet users.
- Physical Description:
- 1 online resource (338 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- Indianapolis, IN : Wiley, c2007.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 i
- Contents:
- Google Analytics 2.0; About the Authors; Credits; Contents; Acknowledgments; Introduction; Part One: Basic Analytics; Part Two: Setting Up Google Analytics; Part Three: The Dashboards; Part Four: All Reports: Visitors; Part Five: All Reports: Traffic Sources; Part Six: All Reports: Content; Part Seven: All Reports: Goals; Part Eight: All Reports: E-Commerce; Index
- Notes:
- Includes index.
- ISBN:
- 9786611100148
- 9780470549421
- 0470549424
- 9781281100146
- 1281100145
- 9780470227633
- 047022763X
- OCLC:
- 192009251
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