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Google AdWords for dummies / by Howie Jacobson, Kristie McDonald, and Joel McDonald.
- Format:
- Book
- Author/Creator:
- Jacobson, Howie.
- Series:
- --For dummies.
- --For dummies
- Language:
- English
- Subjects (All):
- Google AdWords.
- Google.
- Internet marketing.
- Internet advertising.
- Physical Description:
- 1 online resource (435 p.)
- Edition:
- 3rd ed.
- Other Title:
- AdWords for dummies
- Place of Publication:
- Indianapolis, Ind. : Wiley Pub., Inc, 2012.
- Language Note:
- English
- Summary:
- The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display net
- Contents:
- pt. 1. Becoming a Google advertiser
- pt. 2. Preparing your AdWords campaign
- pt. 3. Launching your first campaign
- pt. 4. Managing your AdWords campaigns
- pt. 5. Expanding and leveraging your results
- pt. 6. The part of tens.
- Notes:
- Includes index.
- ISBN:
- 1-118-23024-8
- 1-118-22431-0
- OCLC:
- 774281410
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