Behavioral economics for dummies / by Morris Altman.

Format:

Book

Author/Creator:

Altman, Morris.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Economics--Psychological aspects.

Economics.

Finance, Personal--Decision making.

Finance, Personal.

Physical Description:

1 online resource (387 p.)

Place of Publication:

Mississauga, Ont. : Wiley, 2012.

Language Note:

English

Summary:

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing,

Contents:

pt. 1. Introducing behavioral economics : the science of making real-world choices

pt. 2. Understanding choice

pt. 3. Growing the economic pie : the economic importance of ethics, well-being, and culture

pt. 4. When bubbles and busts and inefficiencies are possible : some behavioral insights into the strange world of economic reality

pt. 5. The part of tens.

Notes:

Includes index.

ISBN:

9781118089705

1118089707

OCLC:

785776729