Starting an online business all-in-one for dummies / by Shannon Belew and Joel Elad.

Format:

Book

Author/Creator:

Belew, Shannon.

Contributor:

Elad, Joel.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Business enterprises--Computer networks.

Business enterprises.

New business enterprises--Computer networks.

New business enterprises.

Internet marketing.

Electronic commerce.

Web sites--Design.

Web sites.

Physical Description:

1 online resource (891 p.)

Edition:

3rd ed.

Place of Publication:

Hoboken, NJ : Wiley Pub., c2012.

Language Note:

English

System Details:

text file

Summary:

Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting

Contents:

Starting an Online Business All-in-One For Dummies, 3rd Edition; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Online Business Basics; Contents at a Glance; Chapter 1: Starting from Scratch; What Are You Waiting For? Start Your Business Now!; Choosing Just the Right Business; Getting Started; Chapter 2: Turning Internet Dreams into Reality; Thinking Like a Netrepreneur

Putting Your Business Idea under the MicroscopeIdentifying Your Market and Target Customer; Competing to Win: Analyzing Your Competition; Chapter 3: Getting Real: Creating a Usable Business Plan; Understanding the Value of a Plan; Recognizing That the Parts of the Plan Make a Whole; Getting Help to Write the Plan; Using a Business Plan Today, Tomorrow, and Always; Chapter 4: Finding Money to Fund Your Online Start-Up; Bootstrapping the Low-Cost, No-Cost Site; Finding the Perfect Investor; Checking Out Alternative Financing; Taking a Shortcut: Purchasing an Existing Site

Chapter 5: Creating Policies to Protect Your Web Site and Your CustomersTaking Care of Customers; Putting Policies in Place; Delivering On Your Promises; Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency; A Floor Plan for Success; Must-Have Equipment; Tools for Your Desktop; Your Essential Software Toolkit; Connectivity: Today's Internet Options and More; Book II: Legal and Accounting; Contents at a Glance; Chapter 1: Minding the Law; Keeping Your Business Legal; Zoning for Business (at Home); Obtaining Business Licenses

Chapter 2: Choosing the Right Foundation - from Partnerships to CorporationsStrategizing for the Best Organization; Operating Alone as a Sole Proprietor; Sharing the Load with a Partnership; Limited Liability Company (LLC); Making It Official with Incorporation; Changing Your Organization As It Grows; Chapter 3: The Trademark-and-Copyright Two-Step; Understanding Why Trademarks and Copyrights Matter; Making Your (Trade) Mark; Protecting Your Investment with Copyrights; Establishing Registration Yourself; Retaining Professional Assistance; Chapter 4: Accounting for Taxes (and Then Some)

The Tax Man Cometh - Again and AgainBy the Numbers: Accounting Basics; Choosing Software to Make Your Tasks Easy; Hiring a Professional; Following the Rules of Recordkeeping; Book III: Web Site Design; Contents at a Glance; Chapter 1: What's in a (Domain) Name?; Choosing Your Online Identity; Registering the Perfect Name; Finding Out What to Do When Somebody Gets There First; All the Good Ones Are (Not!) Taken; Chapter 2: Designing Customer-Friendly Sites; Maximizing Performance for Profitability; Looking Your Best; Choosing Substance Over Style; Counting on Function to Win Customers

Chapter 3: Building a Site without Spending a Fortune

Notes:

"11 books in 1".

Includes bibliographical references and index.

ISBN:

9786613316127

9781283316125

1283316129

9781118199435

111819943X

OCLC:

769189208