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Logos 01 : an essential primer for today's competitive market / [design], Capsule.
- Format:
- Book
- Series:
- Design matters
- Language:
- English
- Subjects (All):
- Logos (Symbols)--Design.
- Logos (Symbols).
- Physical Description:
- 1 online resource (192 p.)
- Edition:
- 1st edition
- Other Title:
- Logos zero one
- Place of Publication:
- Gloucester, Mass. : Rockport Publishers, c2007.
- Language Note:
- English
- System Details:
- text file
- Summary:
- The nuts and bolts of effective logo design.
- Contents:
- ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION""; ""What Is a Logo?""; ""PLANNING""; ""Setting Strategy""; ""Conducting Research""; ""Fundamentals of Planning""; ""CREATING""; ""Essential Criteria""; ""Creativity and Knowledge""; ""IMPLEMENTING""; ""Logo Launch""; ""Consistent Flexibility""; ""Practical Considerations""; ""CASE STUDIES""; ""LOGO GALLERY""; ""Consumer""; ""Corporate""; ""Creative""; ""Food and Beverage""; ""Media and Entertainment""; ""Nonprofit""; ""Retail""; ""CONTRIBUTORS""; ""ABOUT CAPSULE""
- Notes:
- Description based upon print version of record.
- ISBN:
- 9781616736415
- 1616736410
- OCLC:
- 781717692
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