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Really good logos explained : top design professionals critique 500 logos & explain what makes them work / by Margo Chase ... [et al.].

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Contributor:
Chase, Margo.
Language:
English
Subjects (All):
Logos (Symbols)--Design.
Logos (Symbols).
Corporate image.
Physical Description:
1 online resource (288 p.)
Edition:
1st edition
Other Title:
Really good logos explained : top design professionals critique five hundred logos and explain what makes them work
Place of Publication:
Beverly, Mass. : Rockport Publishers, c2011.
Language Note:
English
System Details:
text file
Summary:
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today’s top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work.
Contents:
Loud & proud : bold or risky designs that work
Sleek & subtle : understated designs that work
Shelf-savvy : retail-oriented logos
Smart & effective : clever solutions for everyday companies
Not-so-good logos, explained
Just for fun. Author favorites, explained
Index.
Notes:
Includes index.
"This is a fine example of designing a flexible identity system which requires a balance between consistency and variety"--Cover.
ISBN:
9781616738914
161673891X
OCLC:
781717706

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