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Package design workbook : the art and science of successful packaging / Steven DuPuis and John Silva ; design by Braue-DuPuis.
- Format:
- Book
- Author/Creator:
- DuPuis, Steven.
- Language:
- English
- Subjects (All):
- Packaging--Design.
- Packaging.
- Commercial art.
- Physical Description:
- 1 online resource (240 p.)
- Edition:
- 1st edition
- Place of Publication:
- Beverly, Mass. : Rockport Publishers, Inc., 2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
- Contents:
- ""Cover""; ""Title""; ""INGREDIENTS""; ""INTRODUCTION""; ""PACKAGING EVOLUTION: Which came first � the product or the package?""; ""THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design""; ""UNLOCKING THE POWER OF DESIGN: Six keys to success""; ""THE PACKAGING PROCESS: Navigating a package design from concept to completion""; ""MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style""; ""DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence""; ""DESIGNER DIRECTORY""
- ""ABOUT DUPUIS""""THANK YOU""
- Notes:
- Description based upon print version of record.
- ISBN:
- 9781616735999
- 1616735996
- OCLC:
- 782910824
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