2 options
Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding.
- Format:
- Book
- Author/Creator:
- Chua, Perry.
- Language:
- English
- Subjects (All):
- Logos (Symbols)--Catalogs.
- Logos (Symbols).
- Corporate image--Catalogs.
- Corporate image.
- Business names--Catalogs.
- Business names.
- Physical Description:
- 1 online resource (193 p.)
- Edition:
- 1st edition
- Place of Publication:
- Gloucester, Mass. : Rockport Publishers, 2008, c2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 9781616736668
- 1616736666
- OCLC:
- 782910771
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