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Logo design workbook : a hands-on guide to creating logos / Sean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins.
O'Reilly Online Learning: Academic/Public Library Edition Available online
O'Reilly Online Learning: Academic/Public Library Edition- Format:
- Book
- Author/Creator:
- Adams, Sean.
- Language:
- English
- Subjects (All):
- Logography.
- Physical Description:
- 1 online resource (241 p.)
- Edition:
- 1st edition
- Place of Publication:
- Gloucester, Mass. : Rockport Publishers, c2004.
- System Details:
- text file
- Summary:
- Logo Design Workbook focuses on creating powerful logo designs and answers the question, “What makes a logo work?“.
- Contents:
- Introduction Why and what
- Why a logo?
- History
- Strategy
- What is a logo?
- Wordmark
- Symbol
- Monogram
- The 1. Answer who, what, why?
- 2. Identify, dont't explain
- 3. Understand limitations
- 4. Be seductive
- 5. Make mnemonic value
- 6. Pose a question
- 7. Design for longevity
- 8. Make the logo the foundation of a system
- 9. Design for a variety of media
- 10. Be strong
- Logo development
- Typography
- Color
- Image/iconography
- Shape
- Hierarchy and scale
- Static vs. changeable
- System dynamics
- Creating a kit of parts
- Various media
- Liska + Associates
- Hotel 71
- Segura, Inc.
- Mr. Keedy
- OK
- Implementing logos
- Rollout
- Anatomy of a standards manual
- SamataMason
- Metropolitan Market
- AdamsMorioka, Inc.
- Sundance Film Festival
- Mevis & van Deursen
- City of Rotterdam
- Nickelodeon Case Studies
- Staying involved: auditing systems
- Case studies
- AdamsMorioka,Inc. Beverly Hills
- Atelier Works
- London
- blue river
- Newcastle upon Tyne
- Cahan & Associates
- San Francisco
- Chermayeff & Geismar
- New York
- Concrete Design Communications, Inc.
- Toronto
- CP-d
- Melbourne
- Crosby Associates
- Chicago
- Doyle Partners
- Dynamo
- Dublin
- Format Design
- Hamburg
- Frankfurt - Balkind
- Johnson Banks
- Kinetic Singapore
- Singapore
- KINETIK
- Washington D.C.
- KROG
- Ljubljana, Slovenia
- Landor Associates
- Landor Associates International Limited
- Tokyo
- Manx Kommunikationsdesign
- Essen
- Methodologie
- Seattle
- Morla Design
- Ogilvy & Mather
- Pentagram Design
- Pentagram Design Ltd.
- PhD
- Santa Monica
- Porto+Martinez designStudio
- Rio de Janeiro
- Rigsby Design
- Houston
- Steinbranding
- Buenos Aires
- Stilradar
- Stuttgart
- Untitled
- Kent, England
- VSA Partners
- John Bellenberg
- Belfast, Maine
- Designer logo gallery
- Lost logos
- Logo gallery
- Designer directory.
- Notes:
- First paperback edition printed 2006.
- Includes bibliographical references (p. 240).
- ISBN:
- 9781616736347
- 1616736348
- OCLC:
- 607312735
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