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Be your own brand : achieve more of what you want by being more of who you are / David McNally, Karl D. Speak.
- Format:
- Book
- Author/Creator:
- McNally, David, 1946-
- Series:
- A BK life book
- Language:
- English
- Subjects (All):
- Identity (Psychology).
- Brand name products--Miscellanea.
- Brand name products.
- Physical Description:
- 1 online resource (158 p.)
- Edition:
- 2nd ed., updated and expanded.
- Place of Publication:
- San Francisco, CA : Berrett-Koehler Publishers, 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- NEW EDITION, REVISED AND UPDATEDIn this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.McNally and Speak take you through the process of identifying the key component
- Contents:
- Contents; Acknowledgments; Introduction: Being More of Who You Are; PART I: Personal Brand Basics; 1 Personal Brand: The Perception That You Made a Difference; 2 A Strong Personal Brand Delivers on Three Important Expectations; 3 Your Personal Brand Is Perceived from Three Different Dimensions; PART II: Designing Your Personal Brand of Making a Difference; 4 Authenticity: The Cornerstone to Building a Strong Brand; 5 Creating Your Brand Platform: Dimensions and Ethos; 6 A Promise to Be More of Who You Are; 7 How Strong Is Your Personal Brand Today?
- PART III: Using the Power of Alignment to Build a Strong Personal Brand8 Aligning to Become a Stronger Brand; 9 Personal Brand Building Has Gone Social; 10 The Courage to Live Your Brand; Works Cited; Index; A; B; C; D; E; F; G; I; K; L; M; O; P; R; S; T; U; V; W; About the Authors
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786612935107
- 9781282935105
- 1282935100
- 9781605098111
- 1605098116
- OCLC:
- 699474769
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