The stakeholder strategy : profiting from collaborative business relationships / Ann Svendsen.

Format:

Book

Author/Creator:

Svendsen, Ann, 1954-

Language:

English

Subjects (All):

Business networks.

Social responsibility of business.

Social accounting.

Physical Description:

xii, 207 p. : ill.

Edition:

1st ed.

Other Title:

Profiting from collaborative business relationships

Place of Publication:

San Francisco : Berrett-Koehler Publishers, c1998.

Language Note:

English

System Details:

Mode of access: World Wide Web.

text file

Summary:

In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and building relationships with all of their organization's stakeholders-employees, customers, suppliers, and even communities. In fact, recent research has shown that companies that treat their employees well, create jobs in the local economy, develop innovative products and services, take care of the environment, and contribute to the community, are often more profitable. In The Stakeholder Strategy, sociologist Ann Svendsen presents an effective and practical step-by-step guide that companies can use to forge a network of powerful and profitable collaborative stakeholder relationships. While some forward-thinking corporations have tried limited collaborative approaches-focusing on one stakeholder group at a time-few have taken a comprehensive and strategic approach to building relationships with all of their stakeholders, notes Svendsen. And, while considerable commitment to the idea of stakeholder collaboration exists, there is a lack of knowledge and understanding about how to develop these relationships. The Stakeholder Strategy is the first book to show business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relationships. Based on a synthesis of ideas from community relations, corporate philanthropy, stakeholder management, organizational change, sustainability, and the corporate social responsibility literature, it offers an integrated framework, as well as the practical tools for developing new kinds of collaborative relationships. Svendsen uses easy-to-grasp concepts from everyday life, such as the process we go through in finding a mate or developing a long-term friendship, to illustrate these relationship-building strategies. She lays out the steps a company should take to create a collaboration-friendly organization: establishing a social mission, values, and ethical guidelines; assessing corporate readiness for collaboration; and making changes in communication, information and reward systems to support internal and external collaboration. Featuring case study examples from companies in North America and Europe who are working to build collaborative relationships with their stakeholders, The Stakeholde...

Contents:

The stakeholder strategy : profiting from collaborative business relationships

Contents

Preface

Acknowledgments

Chapter 1: Why Build Collaborative Stakeholder Relationships?

Chapter 2: Stakeholder Collaboration and the Bottom Line

Chapter 3: A Model for Corporate-Stakeholder Relations

Chapter 4: A Guide to FOSTERing Stakeholder Relationships

Chapter 5: Corporate Mission, Values, and Ethics—A Foundation for Relationship Building

Chapter 6: Aligning Corporate Systems and Structures

Chapter 7: Developing a Stakeholder Strategy

Chapter 8: Harnessing the Power of Long-Term Relationships

Chapter 9: Social Accounting—An Essential Management Tool

Chapter 10: Stakeholder Audit: A Tool for Assessing and Improving Stakeholder Relationships

Chapter 11: The Future of Corporate-Stakeholder Relations

Notes

About the Author

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. [189]-196) and index.

ISBN:

9786613268747

9781283268745

1283268744

9781605098074

1605098078

9781583764541

1583764542

OCLC:

774026800