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Crowdsourcing can be your business momentum builder : like Linden Lab and Virgin Mobile / Barry Libert, Jon Spector ; foreword by Don Tapscott.
- Format:
- Book
- Author/Creator:
- Libert, Barry.
- Series:
- FTPress Delivers elements.
- FTPress Delivers elements
- Language:
- English
- Subjects (All):
- Strategic alliances (Business).
- Social participation--Economic aspects.
- Social participation.
- Customer relations.
- Customer services.
- Marketing research.
- Physical Description:
- 1 online resource ([9] p.).
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, New Jersey : FTPress Delivers, 2010.
- System Details:
- text file
- Summary:
- This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dell’s factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. You’re in Second Life, the online virtual universe….
- Notes:
- Cover title.
- Imprint from cover p. [3].
- Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612519710
- 9780137082780
- 0137082789
- 9781282519718
- 1282519719
- OCLC:
- 560651165
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