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Crowdsourcing your brand : how to tap customer desire / Barry Libert, Jon Spector ; foreword by Don Tapscott.
- Format:
- Book
- Author/Creator:
- Libert, Barry.
- Series:
- FTPress Delivers elements.
- FTPress Delivers elements
- Language:
- English
- Subjects (All):
- Strategic alliances (Business).
- Social participation--Economic aspects.
- Social participation.
- Customer relations.
- Customer services.
- Marketing research.
- Physical Description:
- 1 online resource ([8] p.).
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, New Jersey : FTPress Delivers, 2010.
- System Details:
- text file
- Summary:
- This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included….
- Notes:
- Cover title.
- Imprint from cover p. [3].
- Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612598890
- 9780137083091
- 0137083092
- 9781282598898
- 1282598899
- OCLC:
- 560650633
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