You've released a successful new product : now what? / Phil Baker.

Format:

Book

Author/Creator:

Baker, Phil, 1943-

Contributor:

Baker, Phil, 1943-

Series:

FTPress Delivers elements.

FTPress Delivers elements

Language:

English

Subjects (All):

New products.

Product management.

Physical Description:

1 online resource ([5] p.).

Edition:

1st edition

Place of Publication:

[Upper Saddle River, N.J. : FTPress Delivers, c2010]

System Details:

text file

Summary:

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your “next act.” After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention—not just from customers, but also from competitors around the world….

Notes:

Cover title.

Imprint from cover p. [3].

Excerpted from: From concept to consumer : how to turn ideas into money / by Phil Baker. Cf. resource description page (viewed March 4, 2010).

Related Work:

Baker, Phil, 1943- From concept to consumer.

OCLC:

560651382