Effective frontline fundraising : a guide for non-profits, political candidates, and advocacy groups / Jeffrey David Stauch.

Format:

Book

Author/Creator:

Stauch, Jeffrey David.

Language:

English

Subjects (All):

Fund raising.

Nonprofit organizations.

Physical Description:

1 online resource (251 pages)

Edition:

1st ed. 2011.

Place of Publication:

New York : Apress, 2011.

Language Note:

English

System Details:

text file

Summary:

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it's a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. Effective Frontline Fundraising provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small. Effective Frontline Fundraising will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: Shows how to keep that organizational lifeblood—cash—running through your vital operations Explains how to create a firm foundation from which to solicit funds Provides examples of successful and unsuccessful fundraising messages and plans Teaches you how to ask confidently for gifts from $25 to $1,000,000 … or more!

Contents:

Chapter 1: Nonprofits, Cash Flow, and Philanthropy

Chapter 2: The Role of a Fundraiser

Chapter 3: The Gift Cycle

Chapter 4: Assembling Your Team

Chapter 5: The Basic Tools

Chapter 6: The Annual Plan

Chapter 7: Crafting Your Message

Chapter 8: Stewardship

Chapter 9: Face Time

Chapter 10: The Ask

Chapter 11: Major Gifts

Chapter 12: Political Fundraising

Chapter 13: Charity, Advocacy Group, or Both?

Chapter 14: Get Out There and Start Asking

Appendix A: Additional Resources

Appendix B: Example Appeals and Websites You Should Envy

Appendix C: Funding Sources beyond the Individual Donor

Notes:

Includes index.

ISBN:

9786613570413

9781280392498

1280392495

9781430239017

1430239018

OCLC:

775668062