Emerging markets rule : growth strategies of the new global giants / Mauro F. Guillen and Esteban Garcia-Canal.

Format:

Book

Author/Creator:

Guillén, Mauro F., author.

García-Canal, Esteban, author.

Language:

English

Subjects (All):

Lean manufacturing.

Strategic planning.

Developing countries--Economic conditions.

Developing countries.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Growth strategies of the new global giants

Place of Publication:

New York : McGraw-Hill, [2013]

Language Note:

English

System Details:

text file

Summary:

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule , two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Nat...

Contents:

Introduction : a permanent revolution

Execute, strategize, then execute again

Cater to the niches

Scale to win

Embrace chaos

Acquire smart

Expand with abandon

No sacred cows!

Take action!

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (pages 187-193) and index.

Description based on print version record.

ISBN:

9781283717588

1283717581

9780071798129

0071798129

OCLC:

1024263916