Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / by Mike Lewis.

Format:

Book

Author/Creator:

Lewis, Mike, 1975- author.

Language:

English

Subjects (All):

Marketing--Social aspects.

Marketing.

Management--Social aspects.

Management.

Customer relations.

Social responsibility of business.

Internet marketing--Social aspects.

Internet marketing.

Success in business.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Social marketing

Place of Publication:

New York : McGraw-Hill, [2013]

Language Note:

English

System Details:

text file

Summary:

Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." -- Brian Solis, bestselling author of The End of Business as Usual and Engage! "A stand-out must-read." -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business "Take these tips, work to implement these ideas, and look around to learn from who's tried what." -- Erik Qualman, bestselling author of Socialnomics and Digital Leader "Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy." -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web "Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." -- Jeremiah Owyang, Partner, Altimeter Group "You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. Stand Out Social Marketing is an important read if you’re serious about social marketing!" -- Taulbee Jackson, CEO, Raidious

Contents:

Intro

Contents

Foreword

Acknowledgments

Introduction

Part 1: Understanding Stand Out

Chapter 1 Stand Out

Part 2: Stand Out in Practice

Chapter 2 Stand Out by Paying Attention

Chapter 3 Stand Out by Paying Attention to Behaviors

Chapter 4 Stand Out Interactions

Chapter 5 The Science of Stand Out Interactions

Chapter 6 Stand Out Approaches to Stimulating Interaction

Chapter 7 Stand Out Content

Chapter 8 Stand Out Presence

Chapter 9 Stand Out Management

Chapter 10 Stand Out by Measuring for ROI

Part 3: Summarizing Stand Out

Chapter 11 Performing a Stand Out Social Marketing Audit

Chapter 12 Out Standing!

Afterword: In It for the Long Haul! by Erik Qualman

Notes

Index.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781283706612

128370661X

9780071794978

0071794972

OCLC:

1024238483