Power sales writing : using communication to turn prospects into clients / Sue Hershkowitz-Coore.

Format:

Book

Author/Creator:

Hershkowitz-Coore, Sue, author.

Language:

English

Subjects (All):

Advertising copy--Handbooks, manuals, etc.

Advertising copy.

Sales letters--Handbooks, manuals, etc.

Sales letters.

Physical Description:

1 online resource (xiii, 225 p.) : ill.

Edition:

Expanded Second edition.

Place of Publication:

New York : McGraw-Hill, 2012.

Language Note:

English

System Details:

text file

Summary:

High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time! “Your customers can ignore your correspondence or you can read this book. It’s that simple!” —Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life “If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.” —Tim Sanders, author of Today We Are Rich “Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.” —Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

9780071770804

0071770801

OCLC:

816351297