Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal landmines / Glen Gilmore, ESQ.

Format:

Book

Author/Creator:

Gilmore, Glen, author.

Language:

English

Subjects (All):

Social media--Law and legislation--United States.

Social media.

Physical Description:

1 online resource (1 volume)

Edition:

1st edition

Other Title:

Practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines

Place of Publication:

New York : McGraw-Hill Education, [2015]

Language Note:

English

System Details:

text file

Summary:

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Contents:

How to write a social media policy without stepping on legal land mines

Social (and mobile) recruiting, hiring & firing : legal issues you need to know

Copyright, trademark and fair use : how to share content on social networks without getting sued or losing your social media accounts

Marketing in social media : what you need to know

How to make required disclosures in digital advertising

How to run a social media "contest" without losing the prize

Thou shalt not spam (on social networks)

A word about (mobile) apps

Legal issues for blogs and bloggers

"Business to government" : social media best practices for large organizations and social compliance in government

Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die)

Going global : international social media law

Nike : a lesson in international social media non-disclosure

Best practices for compliant social media : case studies.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (pages 245-254) and index.

Description based on print version record.

OCLC:

904597675