The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

Format:

Book

Author/Creator:

Safko, Lon, author.

Contributor:

Books24x7, Inc.

Language:

English

Subjects (All):

Marketing.

Marketing--Technological innovations.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Fuse traditional media, social media, and digital media to maximize marketing

Place of Publication:

New York : McGraw-Hill, 2013.

Language Note:

English

System Details:

text file

Summary:

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience , The Presentation Secrets of Steve Jobs , and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Contents:

Intro

Foreword

Introduction

Acknowledgments

P A R T 1 Fusion Media Marketing

1 It's Not About the Tools, It's All About Strategy

2 The Evolution of Marketing: How We Got Here

3 Traditional Marketing Imaged: Everything at a Glance

4 Interconnection: Traditional Media Revelation

5 Social Media and Digital Marketing:Word of Mouth . . . at the Speed of Light

6 Digital Marketing Interconnection: A Digital Synergy

7 Traditional and Digital Integration: "Fusion Marketing"

8 What's Working: Traditional Media Cost of Customer Acquisition

9 Revealing the Trinity of Social Media: The Big Three

10 Fusion Media Marketing: The Best of Both Worlds

11 Strategy: Tactics, Tools, and Objectives-the Perfect Balance

12 Take It to the Limit: "Going Fractal"

13 Moving from 2D to 3D: Exponential Opportunities

P A R T 2 Critical Concepts

14 The Five Steps to Fusion Marketing Success

15 Conversion Strategy First: Tactics, Tools, and Microstrategies

16 The Psychology Behind the Technology: We're All Drug Pushers

17 Understanding the Sales Funnel: Just Being There

18 Filling the Void: From One Come Many

Conclusion

Index.

Notes:

Includes index.

Digitized and made available by: Books24x7.com.

Description based on print version record.

ISBN:

9786613888587

9781283576130

1283576139

9780071801140

0071801146

OCLC:

1024237763