Find your next : using the business genome approach to find your company's next competitive edge / Andrea Kates.

Format:

Book

Author/Creator:

Kates, Andrea, author.

Contributor:

Books24x7, Inc.

Language:

English

Subjects (All):

New products.

Physical Description:

1 online resource (xxviii, 226 p.) : ill.

Edition:

1st edition

Other Title:

Using the business genome approach to find your company's next competitive edge

Place of Publication:

New York : McGraw-Hill, [2012]

Language Note:

English

System Details:

text file

Summary:

Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next , Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.

Contents:

The business genome : the key to next

A new outlook for business

Find your next process

Products and service innovation

Customer impact

Talent, leadership, and culture

Process design

Secret sauce

Trendability

Case studies.

Notes:

Title from title screen.

Includes bibliographical references and index.

Digitized and made available by: Books24x7.com.

Description based on print version record.

ISBN:

9786613815552

9781282273153

1282273159

9780071778541

0071778543

OCLC:

801816981