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Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.
- Format:
- Book
- Author/Creator:
- Salkowitz, Rob, 1967- author.
- Language:
- English
- Subjects (All):
- Webcomics.
- Comic books, strips, etc--Authorship--Marketing.
- Comic books, strips, etc.
- Comic books, strips, etc--Marketing.
- Comic books, strips, etc--Technological innovations.
- Popular culture--Economic aspects.
- Popular culture.
- Physical Description:
- 1 online resource (1 v.) : ill.
- Edition:
- 1st edition
- Place of Publication:
- New York, New York : McGraw-Hill, [2012]
- Language Note:
- English
- System Details:
- text file
- Summary:
- From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.
- Contents:
- Cover
- Copyright Page
- Dedication
- Contents
- INTRODUCTION
- Note for Business Readers
- Chapter 1: DAY ZERO:HOTELOWEEN
- Chapter 2: WEDNESDAY: PREVIEW
- Backing Into the Future
- Setup
- Welcome t o Comic-Con
- Chapter 3: THURSDAY: LIFTOFF
- Larger than Life: Superheroes and the Future of the Man of Tomorrow
- Camp Breaking Dawn and the Twilight of the Boys Club
- Strange Synergies: What Do Sitcoms, Buddy Cops, and Talking Dogs Have to Do with Comics?
- After Hours: The Twenty-First-Century Comics Publishing Business
- Chapter 4: FRIDAY: ESCAPE VELOCITY
- Hall H: Transmedia Overdrive
- Artists at the Circus: Are Alt.Comics Part of Pop Culture?
- The Future of Nostalgia: How Fans Co-create Their Media Experience
- After Hours: The Eisner Awards
- Chapter 5: SATURDAY: PEAK GEEK
- Gaming the System: Comics, Video Games, and the Mass Marketing of Geek Culture
- The Golden Age: Life in the Dealer's Room
- Casual Fans: Mic and Emily's Day
- After Hours: Trickster and the Backlash
- Chapter 6: SUNDAY: TO INFINITY AND BEYOND
- Storming the Gates: Comics in Schools, Libraries, and Museums
- Transcultural Transmedia: The New Global Face of Comics
- Digital Destiny: Atoms, Bits, and Dollars
- After Hours: Dead Dogs and Englishmen
- Chapter 7: JUST WAIT TILL NEXT YEAR
- Four Paths to the Future
- Endless Summer
- Ghost World
- Infinite Crisis
- Expanding Multiverse
- Strategies for Success
- ENDNOTES
- ACKNOWLEDGMENTS
- INDEX.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Digitized and made available by: Books24x7.com.
- Description based on print version record.
- ISBN:
- 9786613656353
- 9781280679421
- 1280679425
- 9780071797030
- 0071797033
- OCLC:
- 1024260539
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