The conscience economy : how a mass movement for good is great for business / Steven Overman.

Format:

Book

Author/Creator:

Overman, Steven, author.

Language:

English

Subjects (All):

Social responsibility of business.

Social entrepreneurship.

Economic development--Social aspects.

Economic development.

Physical Description:

1 online resource (178 pages)

Edition:

1st edition

Other Title:

How a mass movement for good is great for business

Place of Publication:

New York : Bibliomotion, books + media, 2014.

Language Note:

English

System Details:

text file

Summary:

"A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- Provided by publisher.

Contents:

Introduction: good is the new bad

From conscious to conscience

The big wake-up call

The culture of conscience

The cult of brand belief

The death of CSR

The death of marketing

Collective innovation

The new accountability

What you see is what you get.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781351862110

1351862111

9781315230450

1315230453

9781351862103

1351862103

9781629560137

1629560138

OCLC:

898213931