Got your attention? : how to create intrigue and connect with anyone / Sam Horn.

Format:

Book

Author/Creator:

Horn, Sam, author.

Language:

English

Subjects (All):

Interpersonal communication.

Persuasion (Psychology).

Interpersonal relations.

Success.

Physical Description:

1 online resource (217 p.)

Edition:

First edition.

Other Title:

How to create intrigue and connect with anyone

Place of Publication:

Oakland, California : Berrett-Koehler Publishers, Inc., 2015.

Language Note:

English

System Details:

text file

Summary:

In an impatient world of infobesity, people don't want more information-they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans-nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?"Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people-whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-

Contents:

Cover; Contents; Introduction: What is INTRIGUE and Why Is It Important?; Part I: I = INTRO: Open with an INTRO that Has People at Hello; Chapter 1: Ask "Did You Know?" Questions; Chapter 2: Show Them the Fish; Chapter 3: Share What's Rare; Chapter 4: Turn a No into a Yes; Chapter 5: Psych Yourself Up, Not Out; Part II: N = NEW: It's Not Enough to Be True; It Needs to Be NEW; Chapter 6: Create the Next New Thing; Chapter 7: Keep Current; Chapter 8: Look at the World with Reawakened Eyes; Chapter 9: Cause Aha's with Ha-Ha's; Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT

Chapter 10: Keep it Brief or They'll Give You GriefPart IV: R = REPEATABLE: If People Can't REPEAT It; They Didn't Get It; Chapter 11: Craft a Phrase-that-Pays; Part V: I = INTERACT: Don't Just Inform, INTERACT; Chapter 12: Never Again Deliver an Elevator Speech; Chapter 13: Create Mutually Rewarding Conversations; Chapter 14: Facilitate Interactive Meetings and Programs; Part VI: G = GIVE: GIVE Attention First; Chapter 15: Customize to Connect; Chapter 16: Listen Like You Like to Be Listened To; Part VII: U = USEFUL: If It Isn't Actionable, It Isn't USEFUL

Chapter 17: Establish Real-World RelevanceChapter 18: Offer Options, Not Orders; Part VIII: E = EXAMPLES: Don't Tell Stories; Share Real-World EXAMPLES; Chapter 19: Illustrate Ideas with Dog on a Tanker Examples; Chapter 20: Put People in the SCENE; Summary and Action Plan: What's Next?; Chapter 21: Expand Your Influence-For Good; The INTRIGUE Creed; The INTRIGUE Quiz; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; We Want to Hear from You!

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781626562509

1626562504

9781626562516

1626562512

OCLC:

904597747