Online marketing for busy authors : a step-by-step guide / Fauzia Burke.

Format:

Book

Author/Creator:

Burke, Fauzia, author.

Language:

English

Subjects (All):

Books--Internet marketing.

Books.

Authorship--Internet marketing.

Authorship.

Physical Description:

1 online resource (169 pages)

Edition:

First edition.

Place of Publication:

San Francisco : Berrett-Koehler Publishers, 2016.

System Details:

text file

Summary:

If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Contents:

Personal branding 101

You gotta dream big

Know thy reader

Get real with your goals

Best advice in the business

Your priority list

Your online marketing plan

Building your website

Mailing list of fans

To blog or not to blog

Social media and social networking

DIY online book publicity

Promote without being promotional

Monitor and adjust.

Notes:

Includes index.

Description based on print version record.

Description based on online resource; title from PDF title page (EBook Central, viewed April 24, 2025).

ISBN:

9781626567863

1626567867

9781626567870

1626567875

OCLC:

945554863