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JMP 13 consumer research.
- Format:
- Book
- Author/Creator:
- Institute, SAS, author.
- Language:
- English
- Subjects (All):
- JMP (Computer file).
- Consumers--Research.
- Consumers.
- Mathematical analysis.
- Statistics--Graphic methods.
- Statistics.
- Mathematical statistics--Data processing.
- Mathematical statistics.
- Information visualization.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Edition:
- 1st edition
- Place of Publication:
- Cary, NC : SAS Institute, [2016]
- System Details:
- text file
- Summary:
- JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
- Notes:
- Description based on online resource; title from title page (viewed September 22, 2016).
- Includes bibliographical references and index.
- ISBN:
- 9781629605685
- 1629605689
- OCLC:
- 958956140
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