Creating powerful radio : getting, keeping & growing audiences : news, talk, information & personality : broadcast, HD, satellite & Internet / Valerie Geller ; edited by Turi Ryder.

Format:

Book

Author/Creator:

Geller, Valerie, author.

Contributor:

Ryder, Turi.

Language:

English

Subjects (All):

Radio broadcasting.

Physical Description:

1 online resource (358 p.)

Edition:

1st edition

Other Title:

Getting, keeping, and growing audiences : news, talk, information, and personality

Place of Publication:

Amsterdam ; Boston : Focal, 2007.

Language Note:

English

System Details:

text file

Summary:

Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent

Contents:

Cover; Title; Copyright Page; Dedication Page; Contents; Permissions; Foreword; Acknowledgments; Introduction; About the Author; 1 Creating Powerful Radio; 2 Finding and Developing Talent; 3 Generators and Reactors; 4 Performance and Formatics; 5 Morning Shows; 6 From Rock to Talk; 7 Talk Shows; 8 Integrating News and Talk; 9 Interviews; 10 Show Prep; 11 Producers; 12 Call Screening; 13 High-Ego Talent; 14 News; 15 Traffic and Weather Together; 16 Newswriting; 17 News Anchoring; 18 Multi-version News; 19 Integrating Radio and TV News; 20 Public Service Announcements; 21 Avoiding Burnout

22 Airchecking23 Promotion; 24 Sales and Commercials; 25 LifeStage Demographics; 26 Research; 27 Final Notes; Resources; Index

Notes:

"A guide for programmers, managers & talent"--Cover.

Includes bibliographical references and index.

ISBN:

9786611005719

9781136024023

1136024026

9781281005717

1281005711

9780080492599

0080492592

OCLC:

476059452