Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Stephen Woessner.

Format:

Book

Author/Creator:

Woessner, Stephen, 1972- author.

Series:

Gale eBooks

Language:

English

Subjects (All):

Internet marketing.

Podcasting.

Physical Description:

1 online resource (xi, 259 pages) : illustrations

Edition:

1st edition

Place of Publication:

New York : AMACOM, American Management Association, [2018]

System Details:

text file

Summary:

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue—one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy Choose the ideal format for your show Be a great host Get the best guests Mastermind interview questions Record and edit interviews like a pro Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Win fans And more It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.

Contents:

Overcome your biggest obstacles to success

Take your vitals

System overview : your recipe for success

Grow your revenue

Expand your platform

Build your nation of true fans

Your avatar, dream 50, and my $2 million mistake

Stage 1 : Strategic planning and production kick-off

Stage 2 : Guest experience and website groundwork

Stage 3 : Audio intros, outros, and design

Stage 4 : Social media, recording software, and inviting guests

Stage 5 : Final website content and show notes

Stage 6 : Equipment, software, and editing your interviews

Launch strategy : how to reach the top of iTunes

How to be an excellent host

How to attract sponsorships

Getting it all done : recruit rock star unpaid interns

Epilogue: don't quit : win the Oscar instead.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Online version: Woessner, Stephen, 1972- author. Profitable podcasting

ISBN:

9780814438299

0814438296

9780814438282

0814438288

OCLC:

1001302663