Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.

Format:

Book

Author/Creator:

Fromm, Jeff, author.

Vidler, Marissa, author.

Language:

English

Subjects (All):

Young adult consumers--Attitudes.

Young adult consumers.

Target marketing.

Parents.

Generation Y.

Physical Description:

1 online resource (268 p.)

Edition:

1st edition

Place of Publication:

New York, New York : American Management Association, 2015.

Language Note:

English

System Details:

text file

Summary:

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a ne

Contents:

Cover; Title; Contents; Foreword; Acknowledgments; CHAPTER 1 Who Are They Now?; Getting Older and Wiser; American Pragmatism Remix-Millennial Style; The Five Orbits of Millennial Parents; So You Want to Market to Millennial Parents?; Chapter 1: Key Takeaways; CHAPTER 2 Welcome to the Ization Nation; Personalization; Democratization; Casualization; Chapter 2: Key Takeaways; CHAPTER 3 Fifty Shades of Your Brand; Creating Brand Passion; Consumers Are the Competition; Storyliving; Useful Is the New Cool; Chapter 3: Key Takeaways; CHAPTER 4 The Power of Energy; The Path to Purchase

Center Your EnergyIf You Build the Content, They Will Come; The Content Excellence Landscape; Chapter 4: Key Takeaways; CHAPTER 5 The Middle of the Road Could Be the End; Price Is King, Convenience Is Queen; Monkey in the Middle; Convenience Isn't Always Convenient; Loyal to Loyalty Programs; Chapter 5: Key Takeaways; CHAPTER 6 Spotlight on Millennial Dads; Dad's New Role; Dads Are Snowflakes, Too; Help Dad Be Great; Tag, You're It; Afterword; Notes; Glossary; Index; About the Authors; Free sample chapter from Marketing to Millennials; Copyright

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780814436592

0814436595

OCLC:

914301401