Influence : how to raise your profile, manage your reputation and get noticed / Warren Cass.

Format:

Book

Author/Creator:

Cass, Warren, 1972- author.

Language:

English

Subjects (All):

Influence (Psychology).

Reputation.

Interpersonal relations.

Physical Description:

1 online resource (273 pages)

Edition:

1st edition

Other Title:

How to raise your profile, manage your reputation and get noticed in a relationship economy

Place of Publication:

Chichester, England : Wiley, 2017.

System Details:

text file

Summary:

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapport Raise your profile and manage your reputation Develop strategic relationships and grow your network Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

Contents:

Cover

Title Page

Copyright

Contents

Acknowledgements

Introduction

Why Read This Book?

So Why Me?

Making the Most of This Book

Chapter 1: What Is Influence?

Influence in a Changing World

The times, they are a changin'

Setting Objectives for Influence

Ask yourself

Specific

Measurable

Agreed upon

Realistic

Time-based

The Principles of Influence

Chapter 2: P Is for People - Who do you know and, more importantly, who knows you?

Your Network

The Law of Reciprocity

Proactive connecting - becoming the hub

Becoming a Connector

Know your network

Credibility by Association

Being known by the company you keep

There is a BUT!!!

Identifying and Approaching Influencers

Rule One: Don't ask for anything

Rule Two: Add value to them

Rule Three: Communicate on their level

Rule Four: Have social proof

Rule Five: Introductions increase odds

Rule Six: The magic of mentors

Rule Seven: Don't bullshit

Getting noticed by influential people

The Power of Partnerships

Creating Advocacy

Advocacy earned will always be far more valuable than advocacy bought

Focus on your relationships

Go above and beyond

Enable your advocates

Measure and reward

Become a Student of People - Start with You

Chapter 3: I Is for Image

Dress to Impress

Colours That Influence

Reputation Matters

Your Image Online

Front page of Google or nothing

Controlling the narrative

The Importance of Social Proof

1. Expert social proof

2. Celebrity social proof

3. User social proof

4. 'Wisdom of the crowds' social proof

5. 'Wisdom of your friends' social proof

Chapter 4: C Is for Communication

Effective Communication Starts with Good Intuition

It's Not What You Say It's How You Say It

Show genuine interest

Listen well

Be social.

Be mindful of your body language

Three quick things to avoid

Using our voices - voice tone

Actually, It's Also What You Say . . . And What You Do!

Share your vision and develop accountability

Avoid criticising

Be interested and interesting

Story telling

Build people up

Express your values

Manners Maketh Man

Empathy and sincerity

The art of diplomacy

Words That Influence

Use the language of your audience

Use precise words

Use sensory words

Use positive words

What's in a name?

It's all about you

Imagine

Because

'Now', 'quickly', 'immediately', 'fast' and 'instantly': time-critical words

Please and thank you

'In charge', 'ownership', 'risk free', 'guarantee' and 'no obligation': control words

'Free'

'New'

'Aware', 'realise' and 'experience'

Chapter 5: K Is for Knowledge

Demonstrating Expertise

Let's Start with Publishing

Blogging

Which platform?

Find your niche

Build your ability to drive traffic

Give value to your readers

What attracts readers in the first place?

Thought Leadership Websites

Write for a publication or magazine

Now the how

Write a book

Your publishing options

Influence by Public Speaking

Benefits of Speaking

Building Your Presentation

While delivering your talk

Finding Opportunities to Speak

Using PR to Grow Your Influence

Chapter 6: Y Is for You - The Qualities of Influencers

Effective Influencers Are Authentic

Effective Influencers Think About the Future

Effective Influencers Leverage Technology

Effective Influencers Are Courageous

Effective Influencers Are Great Communicators

Effective Influencers Have Integrity

Effective Influencers Show Humility

Effective Influencers Are Focused

Effective Influencers Are Prepared

Effective Influencers Are Confident.

Effective Influencers Are Inspirational

Effective Influencers Are Passionate

Effective Influencers Are Resilient

Effective Influencers Are Connected

Effective Influencers Are Decisive

Effective Influencers Adapt

Effective Influencers Are Charismatic

Effective Influencers Are Generous

Effective Influencers Have Good Intuition

Effective Influencers Are Persistent

Effective Influencers Are Disciplined

Effective Influencers Are Accountable

Effective Influencers Are Visionaries

Effective Influencers Are Positive

Effective Influencers Are Great with Other People

Effective Influencers Are Open Minded

Effective Influencers Reciprocate

Effective Influencers Understand Everything in This Book

Index

EULA.

Notes:

Includes index.

Description based on print version record.

ISBN:

9780857087171

0857087177

9780857087164

0857087169

OCLC:

984512011