Oversubscribed: : How to Get People Lining Up to Do Business with You / Priestley, Daniel.

Format:

Book

Author/Creator:

Priestley, Daniel, author.

Language:

English

Subjects (All):

Marketing.

Customer relations.

Small business--Growth.

Small business.

Physical Description:

1 online resource

Edition:

1st edition

Other Title:

How to get people lining up to do business with you

Place of Publication:

Capstone, 2015.

System Details:

text file

Summary:

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed , entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

Contents:

Part 1: principles for becoming oversubscribed

Principle 1 : demand and supply set the price

Principle 2 : separate yourself from the market

Principle 3 : the four drivers for a market imbalance- innovation, relationships, convenience and price

Principle 4 buying environments creates buyers

Principle 5 : it's ok to be different

Principle 6 : value is created in the ecosystem

Principle 7 : nothing beats being positively remarkable

Part 2: the campaign driven enterprise method : turning principles into strategy

Phase 1 : campaign planning : know your capacity, who it's for and when you can deliver it

Phase 2 : build up to being oversubscribed

Phase 3 : release when oversubscribed

Phase 4 remarkable delivery

Phase 5 : celebrate and innovate part 3 : you, your team and the crazy times we live in

It's time to paddle

Struggle, lifestyle or performance

The CDE team

One last thing : the chapter I wrestled with.

Notes:

Machine generated contents note: Introduction Part 1: Principles for Becoming Oversubscribed Chapter 1 Principle 1 Demand and Supply Set the Price Chapter 2 Principle 2 Separate Yourself from the Market Chapter 3 Principle 3 The Four Drivers for a Market Imbalance- Innovation, Relationships, Convenience and Price Chapter 4 Principle 4 Buying Behaviour Creates Buyers Chapter 5 Principle 5 It's OK to be Different Chapter 6 Principle 6 Value is Created in the Ecosystem Chapter 7 Principle 7 Nothing Beats Being Positively Remarkable Part 2: The Campaign Driven Enterprise Method: Turning Principles into Strategy Chapter 8 Phase 1 Campaign Planning: Know your capacity, who it's for and when you can deliver Chapter 9 Phase 2 Build Up To Being Oversubscribed Chapter 10 Phase 3 Release When Oversubscribed Chapter 11 Phase 4 Remarkable Delivery Chapter 12 Phase 5 Celebrate and Innovate Part 3: You, Your Team and the Crazy Times We Live In Chapter 13 It's Time To Paddle Chapter 14 Struggle, lifestyle or performance Chapter 15 The CDE Team Chapter 16 One last thing: The Chapter I Wrestled With Acknowledgements About the author.

Online resource; Title from title page (viewed May 18, 2015)

ISBN:

9780857086181

0857086189

OCLC:

909425435