The entrepreneur's playbook : more than 100 proven strategies, tips, and techniques to build a radically successful business / Leonard C. Green, with Paul B. Brown.

Format:

Book

Author/Creator:

Green, Leonard C., author.

Brown, Paul B., author.

Series:

Gale eBooks

Language:

English

Subjects (All):

New business enterprises.

Entrepreneurship.

Business planning.

Success in business.

Physical Description:

1 online resource (196 pages) : illustrations

Edition:

1st edition

Place of Publication:

2017.

New York : AMACOM, American Management Association, [2017]

System Details:

text file

Summary:

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more. The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

Contents:

principle 1. Find a marketplace challenge that needs to be solved or improved

principle 2. A better mousetrap is not enough

principle 3. If you ain't passionate about your idea, no one else will be

principle 4. Experiment!

principle 5. If you are not falling (occasionally), you are not aiming high enough

principle 6. Work hard (you'll be amazed at how many people don't)

principle 7. The key entrepreneurial trait : knowing how to spot an opportunity

principle 8. Successful entrepreneurs are not risk takers ; they are calculated risk-takers

principle 9. You : yes, you : MUST have an advisory board

principle 10. Research the market ; narrow the options ; act!

principle 11. There is no sense making a mistake unless you can learn from it

principle 12. What is the most effective tool to solve a problem or deal with a crisis? SWOT

principle 13. If it ain't broke : break it. Don't be complacent. Always improve. Always get better

principle 14. Be a mensch

principle 15. Ten steps to take before you make your move into entrepreneurship

principle 16. Secrets, techniques, and strategies of the successful entrepreneurs I have worked with

principle 17. Give back

principle 18. Say thank you.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-8144-3818-0

OCLC:

988557154