1 option
Business expectations : are you using technology to its fullest? / Bryan Bergeron, Jeffrey Blander.
- Format:
- Book
- Author/Creator:
- Bergeron, Bryan P.
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Information technology.
- Physical Description:
- 1 online resource (258 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : J. Wiley, c2002.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a sol
- Contents:
- BUSINESS EXPECTATIONS Are You Using Technology to its Fullest?; Contents; Preface; Acknowledgments; 1 Alchemy-Technology Continuum; 2 Product Lifecycle; 3 Customer Behavior; 4 Alchemy of Entrepreneurship; 5 Getting Unstuck; 6 Research and Development; 7 Marketing; 8 The Corporation; 9 Making Better Business Decisions; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 237-238) and index.
- ISBN:
- 9786610314300
- 9781280314308
- 1280314303
- 9780471271093
- 0471271098
- OCLC:
- 123111605
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.