Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.

Format:

Book

Author/Creator:

Mumaw, Stefan, author.

Language:

English

Subjects (All):

Marketing--Forecasting.

Marketing.

New products--Marketing.

New products.

Genre:

Electronic books.

Physical Description:

1 online resource (244 p.)

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons Incorporated, [2011]

Language Note:

English

System Details:

text file

Summary:

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's ""idea measurement"" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by r

Contents:

Cover; Title Page; Copyright; Dedication; Rule of The Proverbial Thumb; "I have an idea"; Chapter 1: Does it evoke an emotional response?; Chapter 2: Does it create an experience?; Chapter 3: Does it entertain?; Chapter 4: Is it novel?; Chapter 5: Is it authentic?; Chapter 6: Does it tell a story?; Chapter 7: Does it scare you?; The Aftermath; Acknowledgments; Notes; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (pages 199-208) and index.

Description based on print version record.

ISBN:

9781118060704

1118060709

9781118060711

1118060717

OCLC:

804663963