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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.
- Format:
- Book
- Author/Creator:
- Preston, Chris, 1961- author.
- Series:
- The Wiley Event Management Series
- The Wiley Event Management Series ; v.68
- Language:
- English
- Subjects (All):
- Special events--Marketing.
- Special events.
- Marketing.
- Business and economics--Meetings and presentations.
- Business.
- Local Subjects:
- Business and economics--Meetings and presentations.
- Business.
- Special events--Marketing.
- Physical Description:
- 1 online resource (582 pages) : illustrations
- Edition:
- Second edition.
- Other Title:
- How to successfully promote events, festivals, conventions, and expositions
- Place of Publication:
- Hoboken, New Jersey : John Wiley & Sons, Inc., [2012].
- Language Note:
- English
- System Details:
- text file
- Summary:
- A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basi
- Contents:
- Cover; Title Page; Foreword - Liz Bigham; Series Editor Foreword - Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-118-51421-1
- 1-118-11073-0
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