Disciplined dreaming : a proven system to drive breakthrough creativity / Josh Linkner.

Format:

Book

Author/Creator:

Linkner, Josh, 1970-

Language:

English

Subjects (All):

Creative ability in business.

Success in business.

Genre:

Electronic books.

Physical Description:

1 online resource (251 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, 2011.

Language Note:

English

System Details:

text file

Summary:

"5-part process that will transform your organization-or your career-into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace. Turns the mystery of creativity into a simple-to-use process. Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace."-- Provided by publisher.

Contents:

Disciplined Dreaming; Contents; Preface; Introduction; 1 The Case for Creativity; 2 Disciplined Dreaming: Your System for Creativity; STEP ONE Ask; 3 Defining the Creativity Challenge; 4 Driving Curiosity and Awareness; STEP TWO Prepare; 5 Gaining the Keys to a Creative Mind and Culture; 6 Preparing Your Environment to Promote Creative Passion; STEP THREE Discover; 7 Discovering the Ways of Creativity; STEP FOUR Ignite; 8 Generating Creative Sparks; 9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques; STEP FIVE Launch; 10 Bringing Your Ideas to Life: The Launch

Epilogue: The Power of OneAppendix A: The Top Six Creativity Myths (and Truths); Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity; Notes; Acknowledgments; About the Author; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 213-217) and index.

ISBN:

9786612989858

9781282989856

1282989855

9781118001714

1118001710

9781118001691

1118001699

OCLC:

769341505