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Managing enterprise content : a unified content strategy
- Format:
- Book
- Author/Creator:
- Rockley, Ann, Author.
- Series:
- Voices That Matter
- Language:
- English
- Subjects (All):
- Management information systems--Data processing--Management.
- Management information systems.
- Industrial management.
- Business records--Management.
- Business records.
- Database management--Design.
- Database management.
- Information resources management.
- Knowledge management.
- Information technology.
- Web sites.
- Physical Description:
- 1 online resource (xviii, 365 p.) : ill.
- Edition:
- 2nd ed.
- Place of Publication:
- [Place of publication not identified] New Riders 2012
- Language Note:
- English
- System Details:
- text file
- Summary:
- Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
- Contents:
- Intro
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- About the authors and book team
- Acknowledgements
- Foreword
- Introduction
- Part 1: The basis of a unified content strategy
- Chapter 1. Content: The lifeblood of an organization
- Chapter 2. Intelligent content
- Part 2: Where does a unified content strategy fit?
- Chapter 3. Enterprise content: Web and beyond
- Chapter 4. Publishing
- Chapter 5. Product content
- Chapter 6. Learning materials
- Part 3: Performing a substantive audit: Determining business requirements
- Chapter 7. What does your customer really need?
- Chapter 8. Where does it really hurt?
- Chapter 9. Analyzing the content lifecycle
- Chapter 10. Performing a content audit
- Chapter 11. Envisioning your unified content strategy and lifecycle
- Part 4: Developing a unified content strategy
- Chapter 12. Content modeling: Adaptive content design
- Chapter 13. Reuse strategy
- Chapter 14. Designing workflow
- Chapter 15. Designing metadata
- Chapter 16. It's all about the content
- Chapter 17. Change management and governance
- Part 5: Supporting your unified content strategy
- Chapter 18. Changing roles
- Chapter 19. The role of XML
- Chapter 20. The role of content management
- Part 6: Resources
- Glossary
- Bibliography
- Appendix. Checklist for implementing a unified content strategy
- Index
- Footnotes
- Chapter 3
- Chapter 4
- Chapter 6
- Chapter 15
- Chapter 16.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (p. 327-330) and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9780132931649
- 0132931648
- 9780132931632
- 013293163X
- 9780321815361
- 032181536X
- OCLC:
- 795820525
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