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Content strategy for the Web
- Format:
- Book
- Author/Creator:
- Halvorson, Kristina, Author.
- Series:
- Voices That Matter
- Language:
- English
- Subjects (All):
- Web site development--Management.
- Web site development.
- Physical Description:
- 1 online resource (xviii, 197 p.) : ill.
- Edition:
- 2nd ed.
- Place of Publication:
- [Place of publication not identified] New Riders 2012
- Language Note:
- English
- System Details:
- text file
- Summary:
- FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
- Contents:
- Intro
- Title Page
- Copyright Page
- Advance Praise for Content Strategy for the Web, Second Edition
- Dedication page
- Contents
- Foreword
- Before We Begin...
- Reality
- 1. Now
- 2. Problem
- 3. Solution
- Discovery
- 4. Alignment
- 5. Audit
- 6. Analysis
- Strategy
- 7. Core
- 8. Content
- 9. People
- Success
- 10. Persuasion
- 11. Advocacy
- 12. Hero
- Content Strategy Reading List
- Acknowledgments
- About the Authors
- About Brain Traffic
- Index.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9780132883245
- 0132883244
- 9780132883221
- 0132883228
- 9780321808301
- 0321808304
- OCLC:
- 796839682
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