Adobe business catalyst design full-featured websites without the hassles of development

Format:

Book

Author/Creator:

West, Tommi, Author.

Contributor:

Ulliman, John, Contributor.

Language:

English

Subjects (All):

Adobe Business Catalyst.

Web sites--Authoring programs.

Web sites.

Web site development--Computer programs.

Web site development.

Electronic commerce.

Physical Description:

1 online resource (xii, 227 p.) : ill.

Edition:

1st edition

Other Title:

Business Catalyst

Place of Publication:

[Place of publication not identified] Adobe Press 2011

Language Note:

English

System Details:

text file

Summary:

Adobe Business Catalyst is a hosted application for building and managing online businesses. Using this unified platform and without back-end coding, Web designers can build everything from amazing Websites to powerful online stores, beautiful brochure-ware sites to mini-sites. To work in BC, designers use Dreamweaver (CS4 or later) with the free Business Catalyst extension installed. The cost of hosting a site with BC ranges from a few dollars a month and up, depending on the size of the site and the level of traffic, and the designer can pass on the cost to their client. This is the first official book on using BC. In this comprehensive, hands-on, step-by-step guide, the reader will learn how to set up eCommerce on the hosted solution. As they work through the chapters, the readers can also follow along with the video tutorials linked in from AdobeTV (tv.adobe.com). This book covers how to set up a new site, work with web pages, organize the site hierarchy, upload assets via FTP, configure modules, and customize their appearance. It includes best practices to set up site navigation, forums, password-protected areas and web forms. By the end, the reader will have their own working online business. Once it is live, the designer or the client can use the robust reporting interface in Business Catalyst to review metrics and run custom reports in the customer database. By analyzing the data, the online store can be optimized to improve sales revenue and increase customer adoption.

Contents:

Machine generated contents note: ch. 1 Creating Your First Free Trial Site

Signing Up and Logging In

Reviewing the Trial Site

Exploring the Features in the Admin Console

ch. 2 Accessing Site Content

Using the Website Area of the Admin Console to Manage Pages

Using Adobe Dreamweaver to Manage Page Content

ch. 3 Working with Templates

Understanding Templates

Examining the Elements of the Template Used in the Trial Site

Managing and Applying Templates in the Admin Console

Applying Templates to New Pages in Dreamweaver

Editing Templates in Dreamweaver

Editing Menu Items in Dynamic Menus

ch. 4 Configuring, Inserting, and Customizing Modules

Examining Module Functionality Displayed on the Live Site

Editing the Data Displayed in Modules

Customizing the Appearance of Modules with Layouts in the Admin Console

Inserting Modules into Web Pages with the Admin Console

Using the 1-Click Insert Menu to Insert Modules

Customizing the Behavior and Display of Modules

Inserting Modules into Web Pages with Dreamweaver

Adding a Link to the FAQ Search Page from the FAQ page

Customizing Data by Updating Module Layout Files in Dreamweaver

Understanding the Workflow for Setting Up Features with Modules

ch. 5 Building Web Forms to Gather Visitor Data

Examining the Contact Form on the Trial Site

Accessing Form Data in the Dashboard of the Admin Console

Understanding Workflows

Editing Web Forms

Adding Web Forms to Web Pages in Dreamweaver

Using the Module Manager to Insert Web Form Module Tags

Creating Web Forms with the Web Form Builder

Adding Web Forms to Pages with the 1-Click Insert Menu

Overview of Working with Web Forms

ch. 6 Setting Up an Online Store

Examining the Online Store on the Trial Site

Using the Admin Console to Edit and Configure the Online Store

Customizing Layouts to Control the Appearance of the Online Store

Adding a Product Search Form to the Store's Home Page

Setting Up Shipping Options

Configuring Payment Gateways

Working with the eCommerce Tools to Build Online Stores

ch. 7 Understanding Customer Management and the Site's Database

Configuring Web Forms to Generate Cases

Updating the Steps in a Workflow

Working with Cases

Adding Notes and Tasks

Searching for Cases

Managing Approvals in Workflow Steps

Using Workflows to Facilitate Business Goals

Examining How Secure Zones Gather Data

Setting the Landing Page of a Secure Zone

Updating the Header to Add a Logout Link

Testing the Changes to the Site

ch. 8 Marketing with E-mail Campaigns

Examining the Newsletter Signup Form on the Trial Site

Working with Subscribers and Recipient Lists

Creating and Inserting Subscription Forms

Editing Web Forms to Add an Option to Subscribe to a Newsletter

Creating and Sending E-mail Campaigns

Tracking E-mail Campaign Statistics

Creating a Recipient List to Target a Segment of the Customer Database

ch. 9 Creating Custom Content Types with Web Apps

Building a Sample Web App

Populating Web App Items

Inserting Web Apps on a Page

Adding Search Functionality to a Web App

Creating Web Apps Populated with Visitor Data

Inserting the Web App Item Submission Form on a Page

Testing the Web App Item Submission Form

Workflow for Building Web Apps

ch. 10 Analyzing Performance and Revenue with Reports

Accessing Report Summary Information

Generating and Saving Custom Reports

ch. 11 Upgrading Sites and Managing Domain Names

Creating User Accounts and Setting Permissions with Roles

Upgrading the Trial Site

Finalizing Sites to Prepare for Launch

Best Practices for Building Trial Sites and Backing Up Data.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes index.

ISBN:

9780132876186

0132876183

9780132876155

0132876159

9780321809575

0321809572

OCLC:

761692526