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Your brand is not your logo : it is an experience that lives in your customer's gut / Robert Brunner and Stewart Emery ; with Russ Hall.
- Format:
- Book
- Author/Creator:
- Brunner, Robert, 1958-
- Language:
- English
- Subjects (All):
- Industrial design.
- Industrial design coordination.
- Branding (Marketing).
- Physical Description:
- 1 online resource ([8] p.).
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, c2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612518867
- 9780132144216
- 0132144212
- 9781282518865
- 1282518860
- OCLC:
- 601901616
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