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Your brand is not your logo : it is an experience that lives in your customer's gut / Robert Brunner and Stewart Emery ; with Russ Hall.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Brunner, Robert, 1958-
Contributor:
Emery, Stewart, 1941-
Brunner, Robert, 1958-
Hall, Russ.
Language:
English
Subjects (All):
Industrial design.
Industrial design coordination.
Branding (Marketing).
Physical Description:
1 online resource ([8] p.).
Edition:
1st edition
Place of Publication:
Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, c2010.
System Details:
text file
Summary:
"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.
Notes:
Cover title.
"An e-burst of inspiration from the best books."
Description based on publisher supplied metadata and other sources.
ISBN:
9786612518867
9780132144216
0132144212
9781282518865
1282518860
OCLC:
601901616

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