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Compete by meeting unmet needs : how Zipcar rethought the car rental business / Jim Champy.
- Format:
- Book
- Author/Creator:
- Champy, James, 1942-
- Series:
- FT Press Delivers elements.
- FT Press Delivers elements
- Language:
- English
- Subjects (All):
- Zipcar (Firm).
- Automobile leasing and renting--United States.
- Automobile leasing and renting.
- Success in business.
- Branding (Marketing).
- Physical Description:
- 1 online resource ([8] p.).
- Edition:
- 1st edition
- Other Title:
- How Zipcar rethought the car rental business
- Place of Publication:
- Upper Saddle River, New Jersey : FTPress Delivers, 2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- OCLC:
- 601967083
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