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The role of marketing in launching new products / Phil Baker.
- Format:
- Book
- Author/Creator:
- Baker, Phil, 1943-
- Language:
- English
- Subjects (All):
- New products--Marketing.
- New products.
- Marketing research.
- Product management.
- Physical Description:
- 1 online resource ([9] p.)
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, c2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.
- Contents:
- Intro
- Cover
- Product Definition
- Market Testing
- Focus Groups
- Industry Experts
- Other Methods
- Product Positioning
- Establishing Price.
- Notes:
- Description based on resource description page (viewed Mar. 15, 2010).
- "An e-burst of inspiration from the best books"--Cover.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612518744
- 9780132143363
- 0132143364
- 9781282518742
- 1282518747
- OCLC:
- 560270469
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