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Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love / Brian D. Till and Donna Heckler.
O'Reilly Online Learning: Academic/Public Library Edition Available online
O'Reilly Online Learning: Academic/Public Library Edition- Format:
- Book
- Author/Creator:
- Till, Brian, 1960-
- Series:
- FT Press Delivers elements.
- FT Press Delivers elements
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Physical Description:
- 1 online resource ([7] p.).
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, New Jersey : FT Press, 2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page.
- Contents:
- Cover
- The Brand Is Not Owned by Marketing
- Everyone Owns It
- Does Your Brand Keep Its Promise?.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612518706
- 9780132143325
- 0132143321
- 9781282518704
- 1282518704
- OCLC:
- 601964682
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