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Effective branding begins with a name ... and other keys to creating brands people love / Brian D. Till and Donna Heckler.
- Format:
- Book
- Author/Creator:
- Till, Brian, 1960-
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Physical Description:
- 1 online resource ([9] p.).
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, c2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- OCLC:
- 601901621
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