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Artist management for the music business / Paul Allen.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Reiner, Allen, author.
Contributor:
Paul.
Language:
English
Subjects (All):
Music trade--United States.
Music trade.
Music--Economic aspects.
Music.
Performing arts--Vocational guidance.
Performing arts.
Physical Description:
1 online resource (289 p.)
Edition:
1st ed.ition
Place of Publication:
Amsterdam ; Boston : Elsevier/Focal Press, 2007.
Language Note:
English
System Details:
text file
Summary:
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients.The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for art
Contents:
Cover; Artist Management for the Music Business; Copyright; Contents; Acknowledgments; Introduction; Considering artist management as a profession; Be creative, informed and connected; Understand people and business; 1. Principles of Management for the Artist Manager; Functions of management; Planning; Organizing; Leading and directing; Controlling; Artist management skills and personal traits; Understanding human nature; Leadership; Coaching; Networking; Social; Communication; Other skills; Building a career in artist management; References; 2. Preparing to Manage
Management is part of a big businessAcquiring the knowledge; Understanding the nature of artist management; Making decisions; Managing pressure; Managers are inconspicuous; An understanding of power in the music business; The power of money; The power of access; The power of your latest success; The power of your body of work; The responsibility to give back; The manager as an entrepreneur; References; 3. The Artist: Preparing to Be Managed; Being commercial is not selling out; Know who you are artistically; Get experience; Build a network; Be professional; Be prepared for management
References4. Lessons in Artist Management: Colonel Parker to Sharon Osbourne; Tom Parker; Rene Angelil: Targeting; Michael Jeffreys: Confl icts of interest; Peter Grant: A shared belief between the artist and the manager; Herbert Breslin: Promoting your artist; Joe Simpson: Manage by the Boy Scout motto; Jon Landau: Keeping a business focus; Bob Doyle: Using your network; Andrew Loog Oldham: Exploit your artist's talents; Johnny Wright: A matter of timing; Lou Pearlman: A matter of trust; Sharon Osbourne; References; 5. The Artist Management Contract; Negotiating the contract
The length of the contractThe manager's services to the artist; Exclusivity; Power of attorney; The manager's payment for services; Earnings following the contract period; The manager's expenses; Other sections; Contracting with a minor; A contract; References; 6. Planning: A Primer for the Artist Manager; Setting and achieving goals; Planning a personal budget for the artist; Planning and budgeting an event; An event plan; A sample budget; Planning tools; References; 7. The Artist as a Business; Understanding target markets; Defining an artist's target market; Ways to view market segments
Branding and imageThe artist's support team; Booking agent; Attorney; Publicist; Business advisors; Alternative forms of business for the artist; Proprietorship; Partnership; Corporation; Limited Liability Company or partnership (LLC); The Internet: A primer for the artist manager; A brief history; What is the World Wide Web?; The importance of a domain name; A URL; Web hosting services; Content; Mining the Internet for information; References; 8. Income From Live Performance; Booking the performance; Business management of live performances; Tour management; Promoting the performance
The promoter
Notes:
Description based upon print version of record.
Includes bibliographical references (p. 267-268) and index.
ISBN:
9786613151636
9781136123184
1136123180
9781283151634
1283151634
9780080927503
0080927505
OCLC:
499055133

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